How to install the Facebook Pixel for Shopify- Step by Step

Advertising is essential to reach your audience and grow your online store. One of the most reliable social media platform existing nowadays to achieve this goal is Facebook, and more specifically: the Facebook Pixel for Shopify.

Facebook Ads have some of the most powerful features in the advertising industry. More specifically, the Facebook Ads algorithm, with its targeting features, will help you to be visible to the relevant audience.

The more data you have, the better the Facebook Ads algorithm will perform and optimize your ads. It will be able to find more visitors similar to the people that bought to your store.

When you have enough data, you can analyze your ads and retarget your Shopify store visitors by installing the Facebook Pixel for Shopify.

Facebook Pixel For Shopify

What is the Facebook Pixel?

Before installing the Facebook Pixel for Shopify, you need to know what it is exactly.

The Facebook pixel is an analytics tool that lets you understand which actions people take on your website so that you can measure the effectiveness of your advertising.

Let’s say your website visitors take a certain action on your Shopify store by reaching it through your Facebook Ads. The action could be buying a product, adding it to the cart, browsing other products, etc.

The Facebook Pixel keeps a record of each action and furthermore, when a person adds a product to the cart and leaves it there, the Facebook Pixel for Shopify helps to retarget that visitor.

While scrolling though his Facebook feed, he will view the advertisement for the product that he added to the cart. Since he is already familiar with that product, he is more susceptible to purchase it.

To summarize, the Facebook Pixel for Shopify will help you to effectively retarget your Shopify visitors with targeted ads on Facebook.

Why Facebook Pixel for Shopify is an Important Tool?

Hands down, it is essential to add Facebook Pixel for Shopify. The functionality that the Facebook Pixel provides is limitless when it comes to ad optimization.

Install Facebook Pixel Shopify for Ads Optimization

The Facebook Pixel tracks how your customers engage with your ads. Therefore, it can be useful to optimize your E-Commerce Facebook Ads Strategy to make it even more effective.

You will know which ads are working well and which ones are not worthy of your dollars.

For example, if there’s a retargeting ad that is not getting enough clicks and have a high CPM (cost per mile), you may need to make it more engaging. With all the different metrics that the Facebook pixel let you track, you can find out a lot more about your Facebook ads.

Facebook Ads Analytics

Setup Facebook Pixel Shopify for Retargeting

We all know that it’s easy to convert a visitor who is already interested in your product.

The Facebook Pixel will automatically detect such visitors when they come to Facebook and show them your retargeting ads.

By showing those relevant ads, your conversion rate will be higher. Moreover, you can track the complete journey of your visitors: cold, re-engagement, retargeting, conversion, and retention.

Facebook ads pixel retargeting

Install Facebook Pixel Shopify for Shopify Optimization

You must be thinking about how a Facebook tool can help you optimize your Shopify store?

Well, it depends on how smartly you read the analytics. For instance, if one of your ads is not generating any adds to cart, then you are probably not targeting the right audience.

Another example: the visitors viewing the website from desktop are converting, but not the ones who are using mobile devices. It means that your website visitors coming from mobile are not responsive, and consequently, you should spend less money on them or find ways to improve your mobile experience. Such insights will help you to improve your Shopify store and your conversions.

How to Install Facebook Pixel for Shopify?

It’s easy to install the Facebook Pixel for Shopify. However, if you are not sure about the process, this step-by-step guide will solve all your doubts.

Step-1 Setting up a Business Manager Account

If you already have a Business Manager Account, you can skip to the next step. If you don’t have an account, here is the way-

First, you need to go to Here, you need to create an account by providing your personal account details.

Facebook doesn’t allow duplicate accounts. Therefore, we don’t recommend creating another account or using a fake account for this purpose.

If you do that, Facebook may ban your account, and you will lose all your data and reach built with hard work and investment.

Again, the Business Manager window opens, and you need to click on Create Account Once More. It will separate your Business Manager account from the regular Facebook page account.

You need to add the business name and account name, your name, and your email.

Then, you need to add the business details and Shopify Store URL. After you submit the details, all you need to do is a simple email verification.

facebook pixel installation for shopify

Step 2- Setting up a Facebook Ads Account

After you create the business manager account, you can your team members. Click on business settings under “People” and add your team members. You can either create employees who will have limited access or add admins with complete access.

Facebook pixel setup add team

Do not forget to add a Facebook page under “Accounts/Pages”. You can click on the accounts section and find the option to add a page. If you don’t have a Facebook page, you can create a new one.

Under Accounts, click on “Ad Accounts”. From there, you can click on “Create a new ad account”. The ad account can have the same name as your store.

create facebook ad account for shopify

Carefully select the time zone and currency. Note that it won’t be possible to change these attributes later.

In Instagram Accounts, make sure to add the account of your brand. You need it to set up the Facebook channel on Shopify.

From the data source, you can add the catalog. In catalogs, you can add multiple feeds. Don’t forget to add yourself to the “People” option with complete access.

Step 3- Install Facebook Pixel for Shopify

Now, navigate down to the “Data Sources” option and click Pixels.

Moving forward, click on the Add option in the Pixels window. A popup will appear where you need to add the Pixel name. To keep it simple, enter your business name. You will also need to add your Shopify store URL.

create facebook ads pixel for shopify

Now that we created everything we need, we can head to our Shopify store.

Go to the “Sales Channels” menu and click on Online Store.

Open the Preferences tab and scroll down to find “Facebook Pixel”.

facebook pixel setup for shopify

Here, you will be able to install the Facebook sales channel on your Shopify store. The process is really straightforward, all you have to do is to follow it step by step.

Something that most Shopify stores forget is to enable Maximum tracking to get as much data as possible and more conversions. Here is how to do it step by step:

In your Facebook sales channel, click on Settings, and then click Data sharing settings. In the Customer data-sharing section, click Enable data-sharing. In the Choose data-sharing level section select Maximum so that even people with ad blocker will be tracked. Select your pixel from the list and click Confirm.

Step 4- Verification

To verify, you can go back to Facebook under Pixels and paste the URL again in the provided text area and click on the “Send Test Traffic” option. That’s necessary to ensure that your pixel is working properly or not. If it’s working properly, it will show that your pixel is active.

test facebook ads traffic for shopify

It will even show you the last time that it was active. After you click continue, you are done with the setup of the Facebook Pixel for Shopify! Congratulations.

We also recommend you to install the Facebook Pixel Helper Extension. This extension will provide an additional assurance that your pixel is working properly.


Setting up Facebook Pixel for Shopify is important, and at the same time, it’s an easy process.

The Facebook Pixel will aid you a lot in tracking the conversion and behavior of your users towards your advertisements. Moreover, it will help you to retarget properly.

Therefore, without having a second doubt, you must install the Facebook Pixel for Shopify.

Also, if you are looking for a platform that can help you with creating advertisements and audience targeting, you can use Mark AI. It’s an advanced-level platform that lets your run Facebook Campaigns in an easy and highly targeted way. You can sign up and start a 14 days free trial.